Lead Designer


Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

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Bettsina's Journey

Passionate learner of everything digital, with 5 years of experience in digital design. I specialize in Web UX/UI design, e-learning design & Motion Graphics.

I completed a Master of Digital Media from The Centre for Digital Media in Vancouver, Canada, and a Bachelor of Visual & Media Arts from CEDIM in Monterrey, Mexico.

I have experience in working with multidisciplinary teams in agile environments and I also have an entrepreneurial heart as I co-founded a startup at the end of my Master's degree.

My main interests include (1) exploring the crossover between technology and art to help people to better communicate, understand and learn, (2) new ways of interactive storytelling through motion and sound, and (3) digital anthropology.

My driving forces:

  • I am curious about the 'different'.

  • I like the 'unknown'.

  • I like to combine different types of information and connect them in different ways.

  • I like to create new languages and interfaces, both physical and digital.

  • I want to make a difference.

  • I believe languages drive the world and interfaces are the 'medium' for each language.

In my spare time, I enjoy gaming, playing the piano and drawing cartoons.


Worked with


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Video & animation

  • After Effects

  • Maya

  • Premiere Pro

UI/UX & prototyping

  • Adobe XD

  • Figma

  • InVision Studio

  • Sketch

  • Principle

Design & illustration

  • Photoshop

  • Illustrator

  • InDesign

Audio production

  • Audition

  • Ableton Live

e-Learning design

  • Storyline

  • Rise

  • Adapt Builder

  • Captivate

Code basics


  • Max MSP



Corporate Finance Institute • Vancouver, BC Lead Designer
January 2016 - Present

Learning Strategies Group • Vancouver, BC Learning Media Designer
June 2014 - November 2018

Freelance Work • Remote Motion Graphic Designer
February 2014 - Present

Orbits • Vancouver, BC Co-founder, Visual Experience Designer
May 2013 - February 2014

Play Taxi Media • Vancouver, BC Graphic & Interaction Designer Intern
September 2013 - January 2014

Roadhouse Interactive • Vancouver, BC Concept Artist (Graduate Student)
January - April 2013

Alternativa Once Gallery • Monterrey, NL Mexico Gallery Assistant
August 2009 - December 2010


Centre for Digital Media • Vancouver, BC Masters of Digital Media
September 2012 - May 2014

CEDIM • Monterrey NL, Mexico Visual & Media Arts
September 2006 - November 2011


Animation Mentor • Online Character Animation

Animation Mentor • Online Game Animation Fundamentals

Berklee Online • Coursera Intro to Music Production