Lead Designer
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Copy of Lead designer

@ CFI

 
 
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Lead designer for the Corporate Finance Institute

2016 - Present

Corporate Finance Institute (CFI) is a global leader in online financial modeling courses.  In 2016, I collaborated with the CEO to launch the CFI platform and website from the ground up, I designed CFI’s brand identity and website. Currently, I am involved in product direction, project management, UX/UI design, and prototyping.  My main responsibility is to oversee that the brand and vision are properly implemented across all digital products.

Website: corporatefinanceinstitute.com

 
 
 
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Contribution

UI Design
Branding
UX Design
Animation
HTML+CSS
 
 
 
 
 

Lessons learned

  • I learned how to improve my UI design skills

  • I learned how to create designs that support SEO and business needs

  • I learned how to organise priorities

  • I learned how to communicate design needs to colleagues from other areas

  • I learned how to adapt to new requirements

 
 

The Brand

 
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Icons

 
 
 
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Courses

Designed the course template used in over 25 courses and seen by more than 150,000 students around the world. The template includes branding guidelines, animation guidelines and layouts.

 
 
 

The CFI theme is used in over a thousand pages. And it's visited by millions of people around the world. Our extensive user-base allows us to A/B test every element of the website and iterate the design based on performance. The CFI theme is constantly adapting to new visual trends, SEO and business requirements.

 
 
 
 
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Currently working on:

  • Curating the design system

  • Designing a new dashboard and learning management system from scratch

  • Improving the functionality and responsiveness of the site