When I joined the Corporate Finance Insitute (CFI), I was the only designer. My first two tasks were to build the company brand and the MVP of the product. A year later, the design and marketing team started to grow. This created a need for consistency across all projects and products.
Being able to prototype quickly and save time by reutilizing components, gave us more time to focus on user experience and performance, therefore improving the product experience and as a result, it increased conversion rate.
Building the design system was a self-started project, part of this involved evangelizing design across different departments and getting approval for utilizing company resources in this project.
My first step was to audit the current branding guidelines and components used around our website, find inconsistencies and fix them in order to create an overall theme that looks and feels like the values of CFI.
Our foundation library included our colour palette, typography, logos and gradients. This was then expanded to include every detail such as elevation, round corners, writing style, personality, iconography, illustration style, motion style, grid system, layout, dark theme, etc.