Bettsina's Journey


Hi! I am a digital designer and I like building things. I also like drawing, making music and playing video games.

Most days you’ll find me working from a coffee shop, drinking an oat flat white and having a chocolate brownie on the side.

How It All Began

As far as I can remember, I've been creating digital things since I discovered Paint on Windows 95 and I created my first website with Microsoft FrontPage back in the early 2000s.

When I was a kid and I saw Toy Story 1 for the first time, I wanted to become a character animator. But growing up like every other millennial, in a time where technology changed from analog to digital and instant connectivity became part of our everyday lives, I became very interested in the design world and anything related to the information age.

I still have a keen eye for animation and I always try to use it as a tool to engage with users, for interface design, storytelling and marketing. In fact, 100% of my freelance projects are in animation.

Overall, I feel passionate about a lot of things and therefore my journey as a designer has been quite diverse. While I've considered myself a jack-of-all-trades in the past, I am slowly but surely becoming a master in digital design.

After finishing my Bachelors in visual and media arts, I spent my time creating installation art and experimenting with visual programming using Processing and MaxMSP. Later on, I wanted to explore the less existential world of art, by studying a Master’s degree in digital media, where I had the opportunity to learn about project management, UI/UX design, and ended up venturing in the startup world, pitching ideas to people at Mozilla, Facebook and Hootsuite.

Besides art and design, music has been part of my life since I can remember. I danced ballet for 15 years which gave me the sensitivity to connect motion with music and storytelling. Music composition is my emotional outlet every other day. I play the piano and experiment with electronic music. In the last few years, I've had a few piano recitals and the opportunity to play with the Vancouver Symphony Orchestra School of Music during my piano studies there.

My recent discovery about myself is that I love traveling. A year and a half ago, I decided to try the so-called digital nomad lifestyle by traveling while working remotely. I’ve been privileged to make a home in places like Mexico, Canada, Spain, the UK, the Netherlands, Germany and France.

What Am I Doing Right Now?

  • I am learning front-end development because I want to be able to experiment and prototype new ideas.
  • I write music on the side, you can listen to some of my tracks here.
  • I also like writing words, I write when I have something to share about technology, art or design. You can find my writings here.
  • And I am currently researching about data privacy, ethical design and open design.

Worked With