Lead Designer

Copy of About

 
 

Bettsina's Journey

Hi! I am a digital designer and I like building things. I also like drawing, making music and playing video games.

Most days you’ll find me working from a coffee shop, drinking an oat flat white and having a chocolate brownie on the side.

How it all began

As far as I can remember, I've been creating digital things since I discovered Paint on Windows 95 and I created my first website with Microsoft FrontPage back in the early 2000s.

When I was a kid and I saw Toy Story 1 for the first time, I wanted to become a character animator. But growing up like every other millennial, in a time where technology changed from analog to digital and instant connectivity became part of our everyday lives, I became very interested in the design world and anything related to the information age.

I still have a keen eye for animation and I always try to use it as a tool to engage with users, for interface design, storytelling and marketing. In fact, 100% of my freelance projects are in animation.

Overall, I feel passionate about a lot of things and therefore my journey as a designer has been quite diverse. While I've considered myself a jack-of-all-trades in the past, I am slowly but surely becoming a master in digital design.

After finishing my Bachelors in visual and media arts, I spent my time creating installation art and experimenting with visual programming using Processing and MaxMSP. Later on, I wanted to explore the less existential world of art, by studying a Master’s degree in digital media, where I had the opportunity to learn about project management, UI/UX design, and ended up venturing in the startup world, pitching ideas to people at Mozilla, Facebook and Hootsuite.

While polishing my design skills on my first job as an e-learning designer, I got to work on my animation skills doing freelance on the side.

Besides art and design, music has been part of my life since I can remember. I danced ballet for 15 years which gave me the sensitivity to connect motion with music and storytelling. Music composition is my emotional outlet every other day. I play the piano and experiment with electronic music. In the last few years, I've had a few piano recitals and the opportunity to play with the Vancouver Symphony Orchestra School of Music during my piano studies there.

My recent discovery about myself is that I love traveling. A year and a half ago, I decided to try the so-called digital nomad lifestyle by traveling while working remotely. I’ve been privileged to make a home in places like Mexico, Canada, Spain, the UK, the Netherlands, Germany and France.


What am I doing now?

  • Now I work remotely for a Canadian company as a lead designer.

  • I am learning front-end development because I want to be able to experiment and prototype new ideas.

  • I am also into sustainability and I have a personal goal to have a 100% sustainable wardrobe.

  • I write music on the side, you can listen to some of my tracks here.

  • I also like writing words, I write when I have something to share about technology, art or design.

  • I am currently experiencing co-living spaces in Europe.

  • And I am currently researching about data privacy, ethical design and open design.

I don't just want to be part of the change, I want to be the change.

 
 
 

Worked with

 
 
 
 

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Software

 

Video & animation

  • After Effects

  • Maya

  • Premiere Pro

UI/UX & prototyping

  • Figma

  • InVision Studio

  • Adobe XD

  • Sketch

  • Principle

Design & illustration

  • Photoshop

  • Illustrator

  • InDesign

Audio production

  • Audition

  • Ableton Live

e-Learning design

  • Storyline

  • Rise

  • Adapt Builder

  • Captivate

Code basics

  • HTML+CSS

  • Max MSP

 
 

Experience

 

Corporate Finance Institute • Vancouver, BC Lead Designer
January 2016 - Present

Learning Strategies Group • Vancouver, BC Learning Media Designer
June 2014 - November 2018

Freelance Work • Remote Motion Graphic Designer
February 2014 - Present

Orbits • Vancouver, BC Co-founder, Visual Experience Designer
May 2013 - February 2014

Play Taxi Media • Vancouver, BC Graphic & Interaction Designer Intern
September 2013 - January 2014

Roadhouse Interactive • Vancouver, BC Concept Artist (Graduate Student)
January - April 2013

Alternativa Once Gallery • Monterrey, NL Mexico Gallery Assistant
August 2009 - December 2010

Education

 

Centre for Digital Media • Vancouver, BC Masters of Digital Media
September 2012 - May 2014

CEDIM • Monterrey NL, Mexico Visual & Media Arts
September 2006 - November 2011

CPD

Animation Mentor • Online Character Animation (3 terms out of 6)
2017

Animation Mentor • Online Game Animation Fundamentals
2016

Berklee Online • Coursera Intro to Music Production
2015